With a robust user-centric design practise
and proven solutions that engage & scale,
I actively use emerging tech to .
creatively defy traditional interactions.
With a robust user-centric design practise and proven solutions that engage & scale, I actively use emerging tech to . creatively defy traditional interactions.
With a robust user-centric design practise and proven solutions that engage & scale, I actively use emerging tech to creatively defy traditional interactions.
Looking for:
fast-moving, innovation-driven environments
Looking for:
fast-moving, innovation-driven environments
Design Systems: atomic-level build
to prototyped components
Web build optimisation
for LLM search
User testing +
A/B testing +
Live metrics
Team lover
Team player
Team grower
AI optimisation for UX workflows & UX for AI-integrated products
WCAG 2.1 Accessibility certified
Full interaction prototypes + full developer handover specs
User advocate and stakeholder ally
PROJECT ROADMAPPING
OPTIMISATION
A/B TEST
Independently identified a critical conversion failure in a high-value lead generation flow
Ran usability testing, built a data-backed redesign proposal and presented the A/B experiment to strategic project managers and cross-departmental stakeholders. Collaborated with product owners, sales teams and technical specialists to build a roadmap of delivery.
WCAG 2.1
GOVERNANCE
SCALABLITY
Design System migration to Figma & 41% reduction in accessibility risk.
Supported Canon's design system migration from Adobe XD to Figma. In a team of 4 UXers we rebuilt the full library using the atomic design approach. Defined tokens, built components, and cross-platform accessibility tested.
DATA ANALYSIS
ITERATIVE
PJHJ
Data-driven, iterative design: usability studies, ContentSquare analysis, Google Analytics 4 metrics
Increased purchase intent by +14% year on year, increased page engagement 10-25% per redesign, reduced bounce rate by −13% across journeys.
TEAM BUILDING
KNOWEDLGE BUILDING
AI
Co-hosted a digital innovation webinar with EE's Lead AI CX Designer
Invited my ex-colleague Ryan Southall to walk us through the process of building AI products user-centrically and strategically.
I also demo'd to my UX team how to use AI tools to accelerate insight synthesis, scenario exploration and strategic communication for senior audiences.
UX MATURITY
GOVERNANCE
SCALABILITY
Led Canon's UX guidelines & documentation for EMEA-wide UX maturity
Following a site-wide navigation restructure, I initiated the documentation of UX guidelines, site structure and IA. This established a consistent and coherent experience across teams, markets and digital touchpoints.
Aug 2021 - Jul 2022
UX Designer & Researcher
PokerStars International - Flutter Entertainment
SYSTEM SERVICE DESIGN
WORKSHOP
COLLABORATION
Facilitated journey-mapping workshops with cross-functional teams
Involved product, content, legal, compliance and engineering teams to identify the breadth of implications of new features across the business and user groups. Translated complex regulatory requirements into human-centred design solutions.
UX DESIGN
EDGE CASES
USER JOURNEYS
Built clarity and trust-focused features for highly-regulated user journeys with multiple edge cases
UX design for regulated gaming for over 18M users worldwide.
Mobile-first consumer product onboarding, multi-step payment flows and controls, account management dashboards and notification systems.
USER TESTING
DATA SYNTHESIS
REPORTING
Owned iterative usability testing to turn complex requirements into human-centred interactions
Moderated usability testing with vulnerable user groups, led journey-mapping workshops, conducted thematic analyses and presented structured insight reports and design rationale to engineers, PMs, data and content teams.
Comfortable working in ambiguity,
I am driven by problem solving through
data analysis, a thorough design practise,
and an intentional use of technology.
Feb 2026 - Current Project
AI Guaraní-Spanish Translation tool to bring Uruguayans closer to their indigenous linguistic legacy
AI Guaraní-Spanish Translation tool to bring Uruguayans closer to their indigenous linguistic legacy
Building an AI-integrated translation platform for an indigenous language. Originated the concept, leading product strategy, designing end-to-end UX, and building a working MVP using Notion, Figma, Supabase, Vercel, andClaude Code with API integration.
Building an AI-integrated translation platform for an indigenous language. Originated the concept, leading product strategy, designing end-to-end UX, and building a working MVP using Notion, Figma, Supabase, Vercel, andClaude Code with API integration.
PROJECT PLANNING
END-TO-END WEB DEVELOPMENT
BUISENESS CASE
Built the project roadmap with the tools and tech needed
Mapped out a business plan to scope the feasibility and technical demands of the idea. Understood the capabilities and limitations of the tools for my solution. Broke down features and scope of translation into smaller releases.
ATOMIC
COMPONENTS
FROM THE GROUND UP
Defined branding and built design system and components in Figma
As a designer, I know the importance of good branding, so I was very specific with the typeface, colour scheme and general look and feel to cement the visual foundation of the platform.
DATA ANALYSIS
DATABASE
CONTENT TO DESIGN
Built the first iteration of the database in Google Sheets to collaborate, then in supabase to scale and integrate
Collaborating with a speculative translator to build the first version of the database. Focused on reliability and relevancy of sources. Built in character limits, categorisation and content tagging for design build.
Creative Tech & Experimentation
Explore Creative Tech Projects →
Initiated Canon's first AR prototype for product discovery
Onassis x NYU Summer School in creative tech
VR research & prototyping:
Improving sleep performance in space
IOT System design:
Menopause Management in the Workplace
HOT STUFF
2 mins ago
You’ve managed before, so I know you can cope.
HOT STUFF
7 mins ago
You might feel some heat coming on, but we’re keeping you cool. 😎
Tesco way-finding for Accessibility
Volumetric Mapping, Photogrammetry & Dance Performance
Ellina Morits 07/22
Design Lead
"She is an eager learner and always seeks feedback on her work. She built close relationships with other UI and UX designers, ensuring collaboration and living the company value of ‘winning together’. Giorgina delivers on time, works collaboratively and is always there to help her colleagues."
Nathan Wood (UX Architect & Mentor):
“It was clear from very early on that she had a true passion for the field of UX and it really showed with the effort that she put into her testing and reports. I believe her UX knowledge easily exceeds any baseline of what I would have expected from an intern and It was just so great to see someone so passionate about learning UX to the extent that she did. Love for the field aside, Giorgi is exceptionally kind-natured, polite, and hardworking and will no doubt be a great asset to her future employer. ” 02/12/22
Ellina Morits 07/22
Design Lead
"She is an eager learner and always seeks feedback on her work. She built close relationships with other UI and UX designers, ensuring collaboration and living the company value of ‘winning together’. Giorgina delivers on time, works collaboratively and is always there to help her colleagues."
Nathan Wood (UX Architect & Mentor):
“It was clear from very early on that she had a true passion for the field of UX and it really showed with the effort that she put into her testing and reports. I believe her UX knowledge easily exceeds any baseline of what I would have expected from an intern and It was just so great to see someone so passionate about learning UX to the extent that she did. Love for the field aside, Giorgi is exceptionally kind-natured, polite, and hardworking and will no doubt be a great asset to her future employer. ” 02/12/22
Ellina Morits 07/22
Design Lead
"She is an eager learner and always seeks feedback on her work. She built close relationships with other UI and UX designers, ensuring collaboration and living the company value of ‘winning together’. Giorgina delivers on time, works collaboratively and is always there to help her colleagues."
Nathan Wood (UX Architect & Mentor):
“It was clear from very early on that she had a true passion for the field of UX and it really showed with the effort that she put into her testing and reports. I believe her UX knowledge easily exceeds any baseline of what I would have expected from an intern and It was just so great to see someone so passionate about learning UX to the extent that she did. Love for the field aside, Giorgi is exceptionally kind-natured, polite, and hardworking and will no doubt be a great asset to her future employer. ” 02/12/22
